The Head of CRM is responsible for developing and delivering the vision & strategy for CRM at tails.com in line with the businesses strategic priorities, and working closely with the Brand, Marketing and Commercial team to deliver key customer engagement, value and loyalty metrics. Accountable for data compliance related to outbound communications.

The things you'll do

Develop the CRM capability in line with the businesses strategic and commercial priorities;

Develop the customer segmentation model, working with the Head of Trading to drive understanding of their relative value to Tails.com and roadmap for their lifecycle comms, from onboarding, nurture, loyalty and retentionLead on the development, roll out and measurement of new email / SMS templates aligned with the Tails.com brand refresh

Review and improve ways of working with marketing, trading, creative, data, product, brand and proposition.

Carry out the annual data protection review for outbound communications.

Proven experience leading a successful CRM team in a D2C/ subscription and or omni-channel brand environment

Extensive CRM channel knowledge technically proficient on CRM platforms (Emarsys preferable)

Data protection & privacy expertise

Commercially literate and performance driven

Strong communicator and cross-functional collaborator

An active member for the Senior Commercial team

We are looking for an experienced CRM specialist to lead a high performing CRM function for Tails.com, in UK and EU territories. Parental cover for 10-12m full time contract.

Once you have applied your CV will be reviewed by the Hiring Manager.

If selected, you will then have a call with the Talent Acquisition Manager for 30 minutes to understand more about your skills and experience.

Should you be successful, the next stage will be a video call with the Hiring Manager for 30 minutes.

If successful, you will be invited back to present a task back to a panel of interviewers for 45 mins

The final stage is a video call with our Marketing Director and Head of Trading for 30 minutes.

Competitive salary, reviewed annually.

9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance.

Optional 5 days unpaid leave and 1 paid volunteer day each year.

When you need a change of scenery, you can work from abroad 2 weeks every 6 months.

Health insurance for you, paid by tails.com (starting mid 2023)

An external financial coach to support a range of topics - debt management, savings and investments.

Vet service - to support with all pet related questions.

50% discount on all tails.com and 40% on Republic of Cats products.

Discounted gym membership.