As part of continued investment into brand building and an evolving an innovative communication strategy, McCain Foods have developed a greater focus on becoming FMCG leaders in digital and social communications within the B2C and B2B digital environment. To this end in 2024 McCain is bringing a greater degree of social media content creation and management in-house, alongside working with some of the best creative agencies in the UK to shape an FMCG powerhouse brand for the future.,

Own the strategy for social across retail and foodservice channels, ensuring our in-house organic content works in harmony with agency or in-house produced brand and product campaigns

Plan, create, publish and track performance of social 'business as usual' content to be deployed across key social channels (TikTok, Instagram, Facebook, LinkedIn), to grow our organic audience and community engagement.

Foster a 1:1 connection with McCain Influencers & brand ambassadors to build strong relationships that showcase our brand to our key audiences in new and collaborative ways, including negotiating fair prices and ensuring advertising standards are adhered to.

Monitor the company's various social channels - proactively engaging with social media audiences to build brand love for McCain through initiatives like "surprise & delight" giveaways, re-sharing fan content, etc.

Leverage social listening tools and best practices to track, monitor and report on emerging issues & conversations across our pages, subjects trending with consumers, competitive activity, industry news, and any sensitive topics for McCain Foods. Analyse conversations to provide actionable consumer and creative insights to the business.

Support Digital Marketing team's initiatives beyond social media (examples: manage the relationship with prop placement agencies to feature our brands in media productions, upskilling internal teams on social platforms and trends, internal presentations, participation in Annual Planning etc.)

This role has the capacity to grow and evolve in the longer term, specifically related to the management of digital communication & e-commerce plans.

The McCain Social Media Manager is a highly motivated, proactive and creative individual with a passion for creating engaged online communities, growing our brand's social SOV, and helping to make us famous for all the right reasons. As a member of the McCain GB Marketing team the Social and Media Manager is responsible for negotiating the connection between McCain and their audience - acting as the voice, tone and moderator of the McCain, Strong Roots and Food Service brands to build brand presence and trust through planning, creating and sharing socially native content that drives digital engagement, as well as enhancing community conversation.

1-2 years of community management experience on key platforms including: Facebook, Instagram, Twitter, Linked in & Tik Tok within a Corporate or agency Environment

Excellent social copy writing skills are a must, with an eye for typography and graphic design

Ability to work flexibly and take initiative in a fast-paced, sometimes ambiguous environment, with a focus on teamwork and collaboration

Must be passionate about Digital Marketing & Social Media, and enthusiastic about learning new concepts and technologies

Proven Experience of working within FMCG marketing - desirable

Photography and videography skills, including editing techniques like transitions for content creation on platforms like Instagram and Tik Tok

Familiarity with social media management platforms such as Facebook Business Manager, Hootsuite, Sprout Social, Social Studio etc

Presentation skills, from crafting a story in Powerpoint to delivering a presentation to an audience

Design skills or experience on how to use graphic design creation tools like Canva or Photoshop - desirable

Good knowledge of FMCG industry, especially food - desirable

When you join McCain, you'll be joining the biggest player in the frozen potato game, bringing people together around the nation for over 60 years by sharing simple, delicious planet friendly food.

An excellent pension where we will pay double what you do, up to a maximum of 12% of your pay

Flexible holidays - where you can buy & sell up to 5 days holiday per year

Optional health cash plan

Cycle to work scheme

'Chips In' Volunteering Day Off - to make a positive impact to the long-term development of McCain communities across the globe