Website Manager

As part of the Consumer Marketing Team, reporting into the Consumer Experience Manager, you'll spend most of your days publishing content - that will include but is not exhaustive to, upcycling existing articles, publishing blogs, creating landing pages whilst ensuring our online presence for both our blu and Rizla websites are fully SEO (Search Engine Optimised) optimised.

To ensure success, you must display excellent understanding of content management systems, be comfortable troubleshooting the websites and constantly improving the User Experience of the websites.

Principal Accountabilities

• Utilise our CMS platforms to build engaging digital experiences for our branded websites, ensuring we continuously improve the customer journey.


• Collaborate with the regional marketing teams to support product launches with dedicated landing pages and conducting content audits to eliminate redundant and/or duplicate information.


• Creating appropriate website content aligned with the organization's strategy.


• Ensuring website quality and efficiency by conducting regular test plans.


• Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization's standards.


• Creating strategies to grow subscriber base and web traffic metrics and insuring full compliance on the website with all laws and regulations.


• Keeping up-to-date with industry best practices and monitoring competitor websites and understanding 360 connect between offline and online including the role of social media
  
  Content Editing experience


• Email campaign knowledge


• Social Media campaign knowledge including paid media


• Ability to map consumer journeys across digital platforms


• Photoshop experience
  
  Imperial Brands is an inclusive, innovative global FMCG business supported by 25,000 employees who are looking for a Website Manager to join the team in Bristol., We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.
  
  In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.