Senior Content Manager (Hybrid Working) - FTC

This Senior Content Manager opportunity is a 1-year Fixed Term contract (maternity cover). You'll be responsible for leading National Grid's external global social media and digital content strategy, working closely with stakeholders across all business units. This is a key leadership role in the Group Corporate Communications and Brand team. This role is responsible for leading a best-in-class external digital communications team, covering social media specialists, content writers and video producers, and aligning execution with our communications strategy across the business. Sitting in Corporate Affairs, this role has a heavy focus on managing National Grid's reputation through digital communications, covering content production, channel management, social media listening, community management, publishing, advertising, influencer partnerships and campaigns.

Strategy
Set the Group and UK social media and digital content strategy, working with stakeholders across the business, and aligning with key strategic priorities
Lead on National Grid's external social media channel architecture, advising and collaborating with colleagues across the business
Set the best practice standards for social media and digital content and embed among social media and content teams across the business
Advise the business on changes in the social media and content industries, and act as needed

Social media
Translate key messages into social media deliverables, with support from the team
Advise on and oversee paid social media advertising for Group and the UK, including influencer partnerships
Advise on and support the social media accounts of Group executives
Collaborate with communicators across the business, in both the UK and US, and manage regular meetings, ensuring alignment of messaging and output
Lead the social media strategy for major campaigns with Group involvement
Manage agency relationships to ensure the best output
Manage the contracts for social media software and tools

Content
Set the Group digital content strategy, working with stakeholders across the business, and aligning with key strategic priorities
Overall responsibility for National Grid Group's podcast
Lead and advise on long-form written content and video projects
Support the Group Digital Content Editor to deliver against the digital content strategy

Training and advocacy
Lead training initiatives for colleagues across the business to embed the social media and content strategy, and advise leaders on the effective use of social media
Manage the employee advocacy programme, working closely with stakeholders in the US and UK

Leadership
Lead the Group social media and content team, responsible for the development of team members covering social media and content production
Advise the Corporate Communications and Brand leadership team, and leaders across Corporate Affairs
Manage the team budget

Knowledge & Experience required:

• Experience leading a social media or digital communications team in a large organisation


• Proven experience managing social media and digital content strategy and execution


• Strong organisational skills, able to prioritise and juggle a wide range of projects from multiple business units at any one time


• A solid understanding of corporate social media, including owned, earned and paid


• A solid understanding of content production, including written, visual and podcasts


• Experience analysing and reporting on social media, and translating data into insights for internal stakeholders


• Knowledge of SEO, keyword research and social listening tools are advantageous


Capability Requirements:

• Strong leadership skills with the ability to inspire and motivate a team under pressure and prioritise as needed


• Strong stakeholder relationship skills with the ability to develop and maintain relationships across multiple functions and countries


• Highly motivated and organised with a high level of attention to detail


• Results driven, consistently delivering a high standard of work to tight deadlines


• Creative and excited by the opportunity test and learn, always ready to try something new


• Sound judgment and decision-making skills; comfortable with ambiguity and incomplete information


• A problem solver with analytical skills, comfortable with making decisions based on data


• An excellent team player with the ability to collaborate in a team


• Strong understanding of the use of professional social media, including best practice, specifications and changing regulations


• Excellent in-person and written communicator
  
  National Grid touches the lives of almost everyone, with an energy network that stretches across the Atlantic. We're an international team, and our work underpins the lives of millions of people. Feet forwards, head up, and eyes bright, we're working hard to create value for people today - and shape the future of energy tomorrow. In the UK, we don't generate or sell energy - we join the dots to get energy from A to B. From making a cup of tea in the morning, to keeping the lights on in hospitals, our electricity network puts power in the hands of people. Without it, the world as we know it would grind to a halt. The world of energy is changing beyond recognition. Working at National Grid, you won't just be touching the lives of almost everyone in the UK - you'll be shaping the way we use and consume energy for generations to come.
  
  This is a 1-year FTC (Maternity cover).


A competitive salary Circa £80,000 - 85,000 - dependent on capability
As well as your base salary, you will receive a company car or allowance, a bonus of up to 20% of your salary for stretch performance and a competitive contributory pension scheme where we will double match your contribution to a maximum company contribution of 12%. You will also have access to a number of flexible benefits such as a share incentive plan, a salary sacrifice technology scheme, support via the employee assistance line and matched charity giving to name a few.