Marketing Manager Demand Generation

Our marketing team have a great role as Marketing Manager supporting our enterprise sales team. You'll be leading the creation and execution of multi-channel marketing campaigns, with a focus on maximising marketing investment to drive lead conversion in our strategic growth markets.
What will you be doing day-to-day?

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• Responsibility for activity in the full campaign lifecycle - from brief, through to creation and delivery to support sales engagement, lead gen and driving new business engagement


• Utilise multiple integrated channels including, but not limited to:


• Targeted, strategic ABM activity


• Paid, earned and social media, with support from the Digital Marketing team


• Supporting telemarketing activity with campaign and sales engagement material


• Supporting the Sales Enablement team with relevant messaging and content


• Marketing automation programmes


• Support the execution of Industry exhibitions, digital and hybrid events, hospitality with support from the Events team


• Provide clear and engaging supporting campaign briefs to ensure sales alignment


• Regular campaign analysis and performance reporting to drive continuous improvement and return on marketing investment


• Data segmentation for campaign execution, aligned to target ICP and intent signals


• Support and grow relationships with strategic partners and agencies, where appropriate to enhance marketing activity, including leading Analysts.


• Liaison with key business stakeholders to coordinate approvals and follow up as required


• Monitor UK telecoms and vertical market trends, competitive propositions, and marketing programmes to inform activity and drive engagement


• Develop and maintain multiple stakeholder relationships at all levels


• Develop a good understanding of our value proposition and go to market messaging for our products and solutions to inform copywriting and campaign creation
  
  Demonstrable experience in a similar B2B marketing role, with proven success in executing multi-channel demand generation campaigns


• Previous experience in a technology marketing role, or similar sector advantageous


• Broad understanding of marketing techniques and strategies


• Experience in CRM and marketing automation platforms - Salesforce, Pardot or similar


• Experience in digital marketing application


• Strong copywriting capability is essential, in addition to good presentation and verbal communication skills


• Proficient user of Adobe Creative suite


• WordPress or similar CMS skills desirable


• Experience using virtual event or webinar platforms advantageous


• Confident manipulating and interpreting data using Excel
  
  A bit about us Gamma is a leading supplier of Unified Communications as a Service (UCaaS): we provide voice, data and mobile products and services to the UK, German, Spanish and Benelux business markets.

Gamma is expanding its UCaaS presence in Europe with a family of businesses focusing on digital automation, delivering Gamma-powered services to SME customers via a network of channel partners in Germany, Spain, and the Benelux region.

We understand that the best business partnerships are genuine and trust comes easily when you have the right partner beside you. That's why we place relationships at the heart of everything we do.
A different breed of communications provider. Loyal. Supportive. Reliable. By your side. Together, we can accomplish extraordinary things - we can be GoodTogether., Gamma is a leading supplier of Unified Communications as a Service (UCaaS): we provide voice, data and mobile products and services to the UK, German, Spanish and Benelux business markets.
Gamma is expanding its UCaaS presence in Europe with a family of businesses focusing on digital automation, delivering Gamma-powered services to SME customers via a network of channel partners in Germany, Spain, and the Benelux region.

If you feel you could be a good fit for Gamma but do not think that you meet all the requirements, we still encourage you to apply as you could be the person that we are looking for! Gamma is an equal-opportunity employer. We care about inclusion and believe in having diverse teams where everyone can be their true authentic selves.

We value each person and their range of backgrounds and actively encourage people from underrepresented backgrounds to apply. We don't discriminate based on any protected characteristics e.g., race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. We are a family-friendly employer with a culture based on trust, autonomy, and flexibility so that you to create a work-life balance and enjoy working here at Gamma.

Please note we only use recruitment agencies registered on our preferred suppliers list and as such, any speculative CVs received will not be considered. Agencies cannot work on this role unless released by Gamma's recruitment team.