Marketing Executive - CRM & Data - 4623

As a Marketing Support Manager operating in a complex global organization, your role involves a blend of strategic thinking, creative communication, and analytical skills. Here are the key responsibilities you would handle:

Crafting and Managing Email Campaigns:

• Develop and execute engaging email campaigns in collaboration with subject matter experts, ensuring timely delivery and localisation through regional teams.



• Optimise campaigns for deliverability, open rates, click-through rates, and conversions.


Executing and Optimising Email Marketing Strategies:

• Align email marketing initiatives with overall business objectives and marketing strategies.


• Streamline event emails for operational efficiency and customer experience.


Monitoring and Analysing Campaign Performance:

• Utilise data metrics to evaluate campaign success and identify areas for enhancement.


• Regularly analyse campaign performance to refine email marketing strategies.


List Management and Compliance:

• Maintain a clean and engaged email list.


• Implement best practices for list hygiene, growth, and compliance with regulations like GDPR and PECR.


Audience Segmentation and Personalisation:

• Segment target audiences based on demographics and behaviour triggers.


• Personalise email content to cater to diverse customer profiles and regional preferences.


Harnessing Marketing Automation Tools:

• Streamline email marketing processes using automation tools.


• Develop efficient workflows to enhance campaign effectiveness.


Collaboration with Cross-Functional Teams:

• Collaborate closely with the Digital Marketing team, content creators, and designers to ensure cohesive messaging across all channels.


Staying Ahead of Trends and Technologies:


• Stay informed about email marketing trends and cutting-edge technologies.


• Apply new insights and leverage platform capabilities to boost campaign effectiveness.
  
  Customer-centric focused, you will prioritise customer needs to deliver exceptional experiences.


• You will be a proactive self-starter, demonstrating initiative and a passion for continuous learning.


• You will demonstrate strong time management and organisational skills.


• You will be a highly effective communicator who thrives in collaborative, diverse, and inclusive global environments.
  
  We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge. Right now, we are seeking a dynamic Marketing Executive to help develop, implement, and support global marketing activities in the HubSpot marketing platform including email, forms, workflows, landing pages, pop-ups, and reports., We review applications on an ongoing basis, with a closing date for all applications being 12th May. Interviews are scheduled to take place w/c 13th May 2024.


Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.

Cambridge University Press & Assessment is unable to sponsor this role under the Skilled Worker Visa route as it does not meet the minimum skill requirements.

Why join us

Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe - for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.

We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities

We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:

• 28 days annual leave plus bank holidays


• Private medical and Permanent Health Insurance


• Discretionary annual bonus


• Group personal pension scheme


• Life assurance up to 4 x annual salary


• Green travel schemes