HEAD OF MARKETING, COMMUNICATIONS AND ENGAGEMENT

Claremont Fan Court School offers a kind, caring,
compassionate, pupil-centred, truly co-educational
setting where each pupil can be themselves. The
school has experienced strong pupil growth in
recent years and is transitioning towards a whole
school approach for educational provision for
pupils aged 2-18 years. The head of marketing,
communications and engagement will have a leading
role in planning and implementing the school's
marketing, communications and engagement
strategies.

This is an exciting and key role which is both
strategic and hands on and will be instrumental
in shaping the school's future. The role demands
a strategic thinker with senior-level experience
in marketing and brand management, strategic
communication and engagement, with exceptional
interpersonal skills, and a proven track record in
impactful campaigns. The successful postholder will
also oversee and lead on the day-to-day aspects
of marketing, communications and engagement,
fostering relationships within the school community
to promote engagement and collaboration. They
will ensure consistent communication with current
and prospective families, work in close collaboration
with the admissions team to manage open days and
feeder events and organise initiatives promoting

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• Provide strategic leadership and expertise in

marketing, communications and engagement,
including advising the key leadership team

• Develop and execute cohesive, exciting whole

school marketing, communications and engagement
strategies to support the school's vision and
strategic objectives

• Planning and delivery of marketing, communication

and engagement campaigns

• Lead the effective and exciting use of

communication channels, PR, event management,
and social media content

• Enrich engaging and nurturing relationships with

parents and other stakeholders to understand their
views and ideas, gather and respond to feedback, and
heighten the sense of belonging within the school
community

• Promote and boost the special culture and ethos of

Claremont Fan Court School

• Provide inspirational leadership, creativity and

professional expertise to the marketing and events
team




Communications and engagement strategy



• Develop and implement a communication

and engagement strategy that informs, aligns
understanding, embeds excitement, enthusiasm
and a strong sense of belonging to the Claremont
community, and contributes to the school's overall
success

• Build effective relationships and meaningful dialogue

with staff, pupils, parents and others to to develop
and facilitate effective communications and foster
two-way conversations, gain deeper connections
and understanding to help shape the school's future
direction

• Set and uphold the very highest standards in

communications across the school community,
monitor consistency in messaging and effectiveness

• Lead, shape and steer staff with the tone, style,

content and timing of communication to parents,
which should convey the school's culture and ethos

• Take a leading role in the design and delivery

of marketing, communication and engagement
campaigns creating exciting and inspiring
communication content to influence and/or
change stakeholders' attitudes or behaviours with
measurable targets supporting the school's strategic
objectives and deeper personal connections

• Develop engaging relationships with feeder

schools/nurseries to expand reach and attract new
families to Claremont while also to gaining deeper
understanding of prospective families' needs and
preferences.




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the school's culture and ethos. The role would
suit an enthusiastic, energetic, creative and driven
professional who can work as a team player to
nurture strong links and build excellent relationships
within the Claremont Fan Court School community
and beyond.

The head of marketing, communications and
engagement will lead and manage a team consisting
of an events lead and marketing officer and will work
closely with admissions and development colleagues.

The head of marketing, communications and
engagement will report directly to the headmaster
and collaborate closely with other key leaders
including the bursar, heads, deputy heads, and those
in school-wide roles to communicate effectively
with stakeholders and contribute to shape a oneschool
pupil journey. Additionally, they will work
closely with support staff heads of departments to
complement the school's marketing, admissions, and
development strategy.




Marketing and brand strategy



• Develop, manage and implement an evidencebased

and outcome-focussed marketing strategy
to strengthen awareness and understanding of
Claremont

• Drive pupil recruitment and retention, and reinforce

Claremont's market positioning and brand

• Keep abreast of trends in the sector to ensure this

contributes to the school's ongoing marketing
strategy and tactical plans

• Work collaboratively with the key leadership team

and head of admissions to develop a marketing
strategy, identifying new markets, geographical
reaches and respond to key market trends

• Work closely with headmaster and head of

admissions to review, refine and strengthen the
admissions process

• Be the brand custodian for Claremont, articulating

and enhancing the brand and values to a wide range
of audiences

• Provide strategic direction to the marketing officer

to create compelling content and material including
photography and film to support marketing
campaigns for all areas of the school

• Liaise with the Friends of Claremont to ensure brand

consistency across communications and merchandise

• Manage the marketing budget to optimise value for

money




Digital


• Oversee, develop and plan the school's digital and

social media strategy ensuring activity across the
yearly calendar, advising on the appropriate channels,
messages and activity, working in close collaboration
with the marketing officer

• Take a leading role in the development of a school

communication platform plan including a parental
portal, social media channels and the school website

• Undertake regular analytical monitoring to consider

effectiveness against strategic objectives and make
necessary refinements

Events management


• Working closely with the admissions team, oversee

the planning and delivery of school promotional
events such as open days, scholarship events, taster
events and assessment days

• Identify relevant community-based initiatives in

which the school can engage to increase brand
awareness and foster deeper emotional connections

Applicants should be eager to work in a busy, fun and
fast-paced school embarking on an exciting journey.
They should be passionate about independent school
education and, with excellent interpersonal skills, would
be at ease joining an ambitious team of staff leading the
school's transformation in the pursuit of excellence for
pupils. Applicants should be highly creative and bring new
inspirational ideas while also keen to listen to those of
others.,
• Educated to degree level or equivalent


• Professional marketing qualifications desirable but

not essential

• A highly skilled communicator with experience of

strategic planning in marketing, communication and
engagement and campaigns with diverse audience
reach

• Demonstrable experience of running successful

campaigns with evidence of changing attitudes and
behaviours to reach a desired outcome

• Strong facilitation skills with a proven track-record

of building trusted relationships with a wide variety
of individuals to attract and maintain enthusiasm,
involvement and loyalty from customers

• Experience of managing teams


Skills and competencies



• Hardworking, driven and flexible with a 'can-do'

attitude

• A strategic mindset and a hands-on approach


• Confident and engaging in any company and can

speak with influence to any audience while also being
a good listener

• Creative, imaginative and resourceful approach to

marketing, communication and engagement

• Strong initiative combined with outstanding

organisational skills

• Can work at pace to manage a time-sensitive

workload

• Exceptional written skills with a keen eye for detail


• Excellent IT and administration skills: highly proficient

in Microsoft 365, web platforms and competent user
of MIS systems

• Proficient in using social media as an engagement

tool

• Tactful, diplomatic and can manage sensitive

information with absolute discretion

• An understanding of the motivations, attitudes

and aspirations of parents, children and other
stakeholders in the community interested in
independent school education

• Genuine interest in educational issues and empathy

with the independent sector and the opportunities
provided

• Emotional intelligence to engage well with all

stakeholders including pupils, parents, staff, alumni,
the local community and external contacts

• The ability to act as an approachable, sympathetic

and authentic ambassador for Claremont

Welcome to Claremont Fan Court School. We are We prioritise, too, an understanding of character
a thriving, co-educational independent day school and the way in which our relationship with others
in Surrey for pupils aged 2½ to 18. Founded in 1922, are fundamental to our successes in life, university
we recently celebrated our 100th anniversary as an and careers.
evolving, successful school.
Where else, within a school bus ride from south west
We are proud of Claremont Fan Court School's London, can children from 2 ½ to 18 balance forest
strong reputation for being a compassionate, child schools with further maths, lacrosse with the pursuit
centred, truly co-educational school of choice of a medical career, learning history in a building
for families seeking an academically ambitious that made history or playing rugby while designing
environment that educates the whole child. for a fashion show.

Set in 100 acres of historic grounds, Claremont is Teachers, staff, pupils and their families are
known for focussing on the academic potential of expected to support and extend the atmosphere
our pupils, but not at the expense of their pastoral of respect, courtesy, the love of learning and the
wellbeing; for a culture that nurtures pupils' limitlessvalue of friendship that is held dear at Claremont
potential, not just in exams but also in equipping Fan Court School. This peaceful and purposeful
them with the skills to shape the world around them intent extends throughout every lesson and into the
at university, in their careers and in the wider societypastoral and co-curricular activities we offer.
beyond.

Our mission guides the ethos of the school and is a
primary document for all who work at the school.


• To provide an environment where the Godgiven

potential of every individual is recognised
and valued. With this recognition comes the
expectation of high personal achievement and
moral standards and a developing awareness of
our individual responsibility to each other and
our world

• To maintain a broad and forward-looking

curriculum in which pupils are encouraged to
think independently to meet the demands of a
rapidly changing world

• To encourage our pupils to awaken to all that is

good and true within and around them in their
spiritual journey of self- discovery

• To equip our pupils with a strong set of values

for future decision making

• The following values are funmamental to

everything we do: courtesy, respect, trust, moral
integrity, selfdiscipline, love for God and man

• The School embraces the whole Claremont

family: pupils, parents, guardians, staff and
governors in its mission, vision and ethos

Vision

In accordance with our mission, Claremont Fan
Court develops individuals who are outstanding
citizens, aware of their responsibility to others and
contribute positively to global society.

We realise this by being a high-quality school of
choice where young people achieve more than they
think is possible.

Ethos

Goodness underpins this school. Teachers, staff,
pupils and their families are expected to support
and extend the atmosphere of respect, courtesy,
the love of learning and the value of friendship that
is held dear at Claremont Fan Court School. This
peaceful and purposeful intent extends throughout
every lesson and into the pastoral and co-curricular
activities we offer.

Young people leave Claremont Fan Court School
as confident, contributing and caring members of
the global community. They cherish the values that
equip them to make a positive contribution and be a
force for good in the world., Claremont Fan Court School is set in a beautiful Benefits include 3 x salary life assurance, cycle to
location and is a warm and welcoming community. work scheme as well as complimentary lunches and
Professional standards are high, and we encourage refreshments during term time.
ongoing training and personal development.
Pension: Group personal pension scheme via salary
The school is located just outside Esher in Surrey exchange available from the start of employment
and is easily accessible from the A3, M3 and M25
with ample free staff parking. The nearest train Terms and Conditions
station is Claygate which is a 25-minute walk, with
local bus services also available. Hours: 40 hours per week throughout the year
with some flexibility required at busy times. Some
Esher and its neighbouring towns offer easy access occasional evening and weekend working required.
to both central London and the stunning Surrey Hybrid working is available during holiday periods
countryside, offering a feeling of space whilst whilst ensuring a member of the team is present in
being only a stone's throw from London and all the the office each day.
facilities a capital city has to offer.
Holidays: 25 days plus 8 bank holidays
The local area has a mix of leisure activities
available. Both the historic palace at Hampton Court Salary will be competitive and commensurate with
and the beautiful gardens at RHS Wisley are nearby, qualifications and experience
as well as Sandown Racecourse. There are many arts
venues (theatres, cinemas, live music) and sports
clubs in the surrounding area and for cyclists there is
access to some of the finest roads.