Group Brand & Digital Marketing Director

This exciting opportunity, reporting to our Chief Commercial Officer, leads in the design, development and delivery of the Group Brand and Digital strategy, and performance aligned to business objectives for growth.,

• Develops the digital strategy and delivers attributable acquisition across the Group product range


• Develops the national brand strategy and playbook, integrating with the local community brand strategy


• Responsible for building national brand equity and performance through earnt and paid media channels, including Above-The-Line


• Develops and optimises the organic and paid channel plan for growth including performance marketing


• Develops and optimises Group social channel strategy including content generation


• Creates consumer Go-To-Market campaigns to generate interest, engagement, and conversion, leveraging product and pricing promotions as appropriate


• Develops integrated growth plans with Telesales


• Develops and optimises onsite UX / Conversion Rate Optimisation outcomes


• Ensures digital analytics and reporting are accurate and leveraged to drive improvement


• Anticipates performance trends and develops agile responses


• Measures and analyses data from campaigns to assess successes, return on investment and identify areas for innovation and improvement


• Coaches and mentors team members including dev squads, agencies and building in-house delivery capability as required


• Works with broader marketing team to ensure consistency and economy of scale, Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).


Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit& Proper Policy). Further details will be explained to you throughout the recruitment process.

Equality, Diversity and Inclusion Statement

Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences.

We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.


• National brand and digital performance marketing experience.


• Working in large B2C environments.


• Has undertaken previous large-scale change and growth activity.


• Has excellent partner management skills with direct exposure to senior leadership teams.


• Has experience successfully building, implementing, and improving brand change programmes.


• Exhibits structured critical thinking, making data-backed decisions when faced with tough difficult trade offs or uncertainty.


• Is collaborative and able to tailor communication style to different stakeholders
  
  At Dignity, we're not your average end-of life service provider; we aspire to be the most trusted and valued companion during life's challenging moments. Our vision extends beyond offering services - we aim to inspire and reward our dedicated team. Our core mission is helping people say their goodbyes, remember, and celebrate lives with moments of closure and connection. Whether you're planning ahead or dealing with the unexpected, we've got you covered.


As the way we mourn evolves, so does our strategy; we adapt to changing needs, especially in at-need funeral services. Our success stems from our exceptional team, their dedication, and our commitment to responsible business.


• Competitive Salary


• 27 days holiday + bank holidays


• BUPA Private Healthcare (Family Cover)


• Car Allowance


• Bonus Opportunity