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Emerging Markets Manager

Sweaty Betty

Emerging Markets Manager

Salary Not Specified

Sweaty Betty, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 1 week ago, 18 Apr | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 8494cb0fe994487e9f55d662fd78ff37

Full Job Description

  • Lead the day-to-day management of Sweaty Bettys Digital activity in our emerging Markets. Collaborate cross functionally with E-comm, creative, brand, product, analytics & trade teams to create best in class campaigns, driving both short-term sales & longer-term brand affinity

  • Own the relationship between activation & creative briefing teams, ensuring creative & messaging strategy algins across channels & that insights are being shared back with the creative team in a timely & digestible format

  • Be the go-to Digital specialist voice for your owned regions within Sweaty Betty, presenting innovative ideas & solutions to senior stakeholders within the business

  • Manage and develop a direct report

  • Drive innovation across every element of our Digital strategy through use of a robust test and learn approach, trialing new partners and collaboration across core internal business units

  • Proactively strive to find new approaches to reach new & existing customers, driving Sweaty Betty's business forward, 5+ years' experience leading Paid Social & Paid Search campaigns for relevant ecommerce retail brands either in house or through an agency

  • 100% fluent within the META & Google platforms including, campaign structure, QA, reporting, analysis, feed & pixel technical set up

  • Experience managing large budgets, line managing specialist teams and building bespoke regional first strategies, Our mission is to empower all women. This means doing more and working harder to make the long-lasting changes necessary to become an inclusive, diverse and actively anti-racist company. We care about our people, our community, our world. And we want to stand up for what we believe in.


    • We want to give our people a platform to use their voice. And actively listen and learn from what they have to say. This involves focusing on learning, development and progression across the business. Training our leaders, managers and teams about their rights under our equality, diversity and inclusion policy. And being clear on the responsibilities we hold to each other and our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs. And work harder to make our job advertising more inclusive.

    Ultimately, we're working to create a culture and team that represents our customers, our community and our mission of empowerment. We want to celebrate our diversity and the power it gives our team and our business.

  • Expert experience managing, executing, and delivering campaigns across Paid Social, Paid Search, Video & Display

  • Experience creating and implementing Paid Social & Paid Search strategies and in executing testing plans/roadmaps.

  • Proven experience identifying and activating platform innovations through Alpha / Beta adoption (META and Google)

  • Strong knowledge of managing performance led campaigns and a detailed understanding of marketing pixels.

  • An analytical, data driven methodology to building strategy and mapping out clear KPIs for biddable success that align with business growth and CPA/CAC targets - thinking long-term, while also being able to react quickly to changes in trade and the digital landscape.

  • Ability to present results and recommendations to multiple stakeholders clearly and concisely.

  • Deep understanding of optimization levers and proven ability to use to maximize performance.

  • Previous experience managing campaigns with large budgets and across multiple markets

  • Excellent attention to detail, both in campaign set up / QA'ing and reporting.

  • Comprehensive understanding of, and experience working across, both commonplace and immerging social media, video, and display marketing channels.

  • A strong team leader with the ability to drive, inspire and motivate a team by providing clear developmental goals, positivity, and a depth of biddable knowledge.

    At Sweaty Betty, we're more than just a global activewear and lifestyle brand for women.


    • We're also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won't change the world on their own. But with a grab-my-hand, let's-go-for-it-now spirit, the women who wear them can.

  • Generous clothing allowance

  • 60% off all Sweaty Betty merchandise

  • 25 days holiday, plus 8 flexible bank holidays

  • Sample sales

  • 10 days work from anywhere policy

  • Company bonus scheme

  • Cycle to work scheme

  • Health Cash Plan benefit with Medicash available to all Sweaty Betty UK Employees

  • Enhanced Family Leave policy

  • Discounts at the best Studio Classes

  • SB Flexible Working: we currently work flexibly between the office and home