Digital Marketing Specialist

As a Digital Marketing Specialist in Fisher Investments' Global Private Client Marketing Group, you'll develop direct response digital media campaigns to reach prospective clients outside the US on some of the largest and most advanced advertising platforms in the world, including Facebook, Google, LinkedIn and Taboola. Our formal training and mentorship program will teach you how to manage a budget, produce and analyse results, partner with our creative team to develop digital ads and learn valuable technological skills for this critical position.

The Opportunity:

Digital Marketing Specialists are a part of the Global PCG Marketing Digital Media group, which helps provides high-quality leads to our International Private Client Group sales teams. You will report to the International Media Buyers Team Lead. We are a fun, flexible and dedicated to developing our people and helping as many families achieve their retirement goals as possible.

The Day-to-Day:

• Create and improve direct response-oriented digital media campaigns with the world's largest digital ad platforms (Google, Facebook, LinkedIn, and more)


• Develop and test new targeting tactics including custom audiences, lookalike modelling and more


• Analyse data to identify micro/macro trends, then build digital media campaigns capitalising on the trends you've observed


• Partner with our internal creative agency, fishtank, to develop digital ads that deliver the right message to the right person at the right time


• Adhere to all privacy regulations and policies


• Collaborate with our Strategy & Planning teams that create marketing plans for each country for to find strategic solutions to meet client acquisition needs and increase scale to meet business demands
  
  Enjoy learning new skills and adapting to changing conditions


• Are comfortable using data to make decisions


• Experienced managing complexities and enjoy problem solving


• Enjoy developing unique solutions to challenging problems


• Want to be a part of building our digital media team in the UK


• Enjoy collaborating with others
  
  The global Fisher organisation distinguishes itself by putting clients first, providing unmatched service, and taking a personalised approach to investing. You can feel confident knowing that we align with our clients' best interests by using a simple and transparent fee structure and recognised European custodians.


It's the people that make the Fisher purpose possible, and to help our employees meet their long-term goals, we offer an array of benefits, including:


• 100% paid premiums for our top-tier supplemental medical, dental and annual health screening plans for employees and their qualified dependents


• 28 days annual leave, with the ability to purchase up to 3 additional days per year, plus up to 8 paid holidays


• Enhanced maternity pay package with 16 weeks' top up to full base pay for eligible employees


• $10,000 fertility, hormonal health and family-forming benefit


• A retirement pension plan, featuring a 9% company contribution of base pay with an additional company match of up to 5% of base pay on personal contributions


• Gym subsidy of up to £50 per month


• Employee Assistance Program and other emotional wellbeing services


• A collaborative working environment that practises ongoing training, educational support and employee appreciation events