Digital Marketing Executive Apprentice (Yorkshire Food Guide Limited) YORKSHIRE FOOD GUIDE LIMITED

Throughout the Apprenticeship, learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this Apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

• Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.


• Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.


• Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.


• Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.


• Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.


• Strategically plan, execute and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.


• Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.
  
  Communication skills, Attention to detail, Organisation skills, Office Administration skills, Administrative Assistance, Written communication skills, Customer service skills, Microsoft Office skills, Ability to multitask, Ability to prioritise workload, GCSE or equivalent 5 GCSE's including English Language and Maths (Grade A-C/9-4 or equivalent) Essential
  
  Estio Apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we've purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace., Yorkshire Food Guide is an online directory of the best restaurants, events, exclusive offers and food and drink news from across the region - yorkshirefoodguide.co.uk. YFG has the largest targeted audience of food and drink lovers in the region, 350K+ across the website, social media, app and e-newsletter database. Working with prestigious clients across Yorkshire to showcase the top dining destinations.
  
  Distributing news and sales enquires received to the company's central mailbox to the relevant YFG team member.


• Replying to customer queries via the website's live chat and/or via email.


• Website & email data cleansing.


• Sending current and past YFG members a monthly newsletter.


• Google merchant centre management.


• Google business page management.


• Keeping up to date with new openings/news.


• Researching (and dependant on experience writing) content for guides/news pieces.


• Manage chef demo bookings for YFG promoted food festivals.


• Adding press releases and news stories to the website.


• Keeping website content up to date - events pages, guides, restaurant profiles, etc.


• Adding events pages and restaurant profile pages to the website.


• Uploading and keeping up to date voucher products on Facebook, Instagram and TikTok shop., You could reduce your training time, or finish your apprenticeship faster, if you have relevant prior learning or experience. This could be relevant:


• training


• qualifications, like an NVQ in a relevant field


• industry or sector experience