Brand Manager

An exciting opportunity for a Marketing Manager who can evidence ten years of working in a senior role within a marketing function with responsibility for writing strategy and to lead a business as the brand advocate. A qualification in Marketing is desirable. Requirement to travel to various depots and events in the UK.,

• Oversee and manage the marketing function ensuring that the marketing strategy is implemented and executed to meet the commercial goals of Savona. This includes

+ Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.

• Being the guardian of the brand identity. Ensuring that the spirit and essence of the brand is maintained and is ruthlessly consistent across all media and communications. This will include:

+ Ensuring use of font, language, colours are adhered to across the company
+ Conveying Savona ethos and brand architecture to all employees
+ Ensuring customer facing employees 'live' the brand - e.g. the delivery drivers

• Be responsible for brand 'storytelling' to ensure the brand remains vibrant, engaging, and relevant


• Spend time with Savona prospects and customers in order to be able to understand the customers who Savona serve and, in so doing, ensure the communications 'speaks' to the customers


• Contribute to identifying and creating strategic brand relationships with partners, in order to raise brand awareness, reach and the opportunity for more revenue


• Event organisation and presence, including an annual exhibition


• Overseeing PR & corporate communications


• Any 'brand advertising', for example, in newspapers, magazines etc.


• Utilising other 'channels' to raise brand salience, for example - brand merchandise, sponsorships and experiential 'stunts'


• Researching and analysing market trends and competitors.


• Overseeing marketing campaigns.


• Tracking effectiveness of marketing campaigns and reporting findings to the executive team.


• Negotiating and liaising with third-party marketing agencies.


• Monitoring the budget of the marketing department to ensure the budget spend is delivering a return on investment.


You will be responsible for overseeing the following functions:

• Media

+ Content Creation
+ Website
+ Social Media
+ Newsletter & Brochures
+ Attending events

Candidates will demonstrate capability to be:

• Creative and innovative


• Analytical and strategic



• A good communicator
  
  Savona services 20 counties across the South East, South West and Central England, delivering in our fleet of 60 multi-temperature vehicles to the hospitality, education, care, contract catering and leisure sectors. We are a modern brand, on a mission to provide excellent customer service with the values we hold dear. Employing around 220 staff, we have three locations: Oxford, mbe in Devon and London.